Parts catalogue and e-commerce software for IAM automotive wholesalers. Every supplier, every part and real delivery times in one place, and a joy to use.

Get it right and everything follows: fewer returns, fewer calls, more orders. We've spent years obsessing over this one problem.
Built on multiple data sources. TecDoc, OE catalogues and supplier data: more complete than any single source.
Clean, consistent data. Uniform naming, images and attributes. Easy to compare and filter.
Matched to the vehicle. Vehicle identification by licence plate or VIN, cross-checked against manufacturer data.
Learns from orders. Parts that get ordered and don't come back surface first next time.

Your customers are calling your sales desk to ask this right now. With Brightmotive, they just see the answer.
Show when, not stock. A clear delivery time instead of stock numbers and route codes.
Accurate and fast. Pre-processed stock for instant results. Live checks to stay correct.
Supplier routes. Combined stock and shipping from all your suppliers in one view.
Delivery schedules. Your delivery windows combined with supplier routes, down to the hour.

You source from multiple suppliers, but most platforms only show one. Brightmotive shows them all in one view.
One view, many sources. Your customers see combined stock across all suppliers.
Pricing you control. Set prices per supplier. Cheaper options show automatically.
Central purchasing. Your team orders from any connected supplier. No separate portals.
Your team sees everything. Stock levels and order history across all suppliers and locations.

Search, find, order. Every screen is designed so your customers spend less time on the software and more time getting work done.
Search. One search bar. Article code, OE number, VIN or tyre size.
Fast and snappy. Every screen loads instantly, even with multiple sources behind it.
Mobile. Order from the workshop floor, the counter or the road.
Save and order later. Save parts, come back later and pick up where they left off.





The catalogue is what your customers come back for, but running a wholesale business takes more than a catalogue. All of it is included, not sold as a module.
Your customers don't care how complex your supply chain is. They just want the right part, fast. We make sure the platform keeps up, however large you get.
In parts revenue processed. Yes, all €3,000,000,000 of it.
Workshops ordering parts through the platform.
Our uptime track record, measured across all customers since 2018.
Large tap targets, swipeable tables, no pinching or zooming.
Revenue, orders and visitor behaviour per customer or branch.
Your data stays in the EU, encrypted in transit and at rest.
ERP, DMS and supplier systems: SAP, WinPro, Dynamics AX and hundreds more.
Your staff adjust the price, add a note and order for them.
The things most wholesalers want to know before booking a demo. We'll go into more detail there.

They find the right part on the first try and see when it actually arrives. Fewer phone calls for your counter team.